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#myNYPD Twitter campaign backfires (NY Daily News)

Quoted in this piece from NY Daily News about a NYPD Twitter campaign gone wrong.

Anthony Rotolo, a social media strategist and professor at Syracuse University, said, “What the NYPD did is fail to see that if there are things that can be dredged up in your environment, the louder voices of discontent will tweet them,” he said, adding they’re right not to back down.
“It would mean the crowd had shouted them down,” Rotolo said.

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